Electric Mirror’s company story is one of family and ambition. Jim Mischel Sr. was a former dentist with an entrepreneurial spirit and the heart of an inventor. He spent many hours in his family’s Lynnwood, Washington garage working on projects, and eventually, his son Jim joined him in launching the company now known as Electric Mirror.
The founding of the business began in 1997, and success came quite quickly. Electric Mirror truly became a family business as the parents and one of their sons Aaron handled everything from sales and phones to manufacturing. Even the younger sister who was still in school assisted when she was able. Due to the determination and work ethic of the whole Mischel family, orders began to pour in and products filled every room of the home. Eventually they expanded to a small facility with 20 employees, and with the passage of time and company growth, Electric Mirror now has over 380 employees.
As a company focused on family values, the American dream, and providing a living for their employees, Electric Mirror utilizers their own in-house designers to create their stunning lighted mirrors, medicine cabinets, and vanity lighting. Although these designers often are nameless, their work speaks for itself in terms of style, practicality, and luxury.
Electric Mirror Company’s top fixtures include lighted mirrors, lighted mounted makeup mirrors, TV mirrors, and lighted medicine cabinets. Each of these fixtures offers the lighted technology that made Electric Mirrors popular and may also include other features such as a television, resisting fogging from the shower, and choosing light temperature.
The most popular collections from Electric Mirror Company include Fusion, Ascension, Novo, Silhouette, and Integrity. Within these collections, there are various options such as different shapes, sizes, and ratio of light to mirror. These collections also feature some of the different features listed above such as including a TV, dimming options, and energy save modes.
Electric Mirror is known for having the foresight of incorporating lighted mirrors and makeup mirrors in upscale hotels. Although the industry was slow to realize the genius of the concept, they eventually understood how revolutionary that technology was and how it would elevate their offerings to guests.
This early vision for lighted mirrors in the commercial industry led them to residential clients as well and gave Electric Mirror a huge advantage over the competition. Today, the company sells more lighted mirrors than all their competitors combined along with a wide selection of lighted makeup mirrors and mirrored medicine cabinets.
Electric Mirror Company's Cordova Mirrors division was created in 2012 to provide innovative mirror solutions for residential and commercial projects.
The company’s headquarters is now based in a large facility in Everett, Washington. This facility obviously offers a larger area than the garage the company started in, but this facility is also better fitted with top-tier equipment, a reduced environmental impact, and procedures to increase employee safety.
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